"We used to receive all return info on a piece of paper...
And that was thrown straight into the bin."

Recognizing the need for change, Malelions, a dynamic and forward-thinking company, understood the pivotal role that data played in their growth strategy. With a winning mindset, they embarked on a mission to revamp their return process while seeking a tool that could offer invaluable insights. It was during this quest that they discovered Returnless, and their visions instantly aligned. Thus, in May 2022, Malelions officially forged a partnership with Returnless.

The onboarding process with Returnless was seamless, enabling Malelions to go live with the platform within a mere month. One of the initial focal points was optimizing their return process.

"Return handling used to take up much of our time...
Way too much time."

By utilizing Returnless' intuitive return form, Malelions empowered their customers to register returns digitally, providing all the necessary information for smooth handling. Once all the details are filled out customers are able to download a shipping label. This streamlined approach not only ensured the capture of vital data but also made it virtually impossible for their customers to overlook any pertinent details.

Furthermore, Malelions leveraged the power of Returnless to handle and manage complaints, augmenting their control over this crucial process. Through automation and tailored solutions for frequently encountered complaints, Malelions aimed to enhance customer satisfaction while increasing operational efficiency.

With the Returnless platform serving as a centralized hub for all collected information, Malelions gained valuable insights through return analytics that fueled optimization efforts for their webshop, marketing initiatives, and future collections.

To further streamline operations, Returnless empowered Malelions to implement return rules within the return form. This intelligent feature automatically rejected unwanted returns, such as those submitted after the expiration of the return period. As a result, handling returns transformed from a laborious manual task into an automated workflow, often requiring only a final check.

"On average 30% of our customers prefer an exchange via a coupon code instead of a refund, even during peak season."

One of the most notable challenges overcome by Malelions was a reduction in the number of returns. Returnless played a pivotal role in achieving this feat through its innovative coupon feature. By offering customers a coupon code equivalent to the value of their initial purchase, Malelions effectively transformed returns into exchanges, preserving revenue. The success of this approach became evident as an impressive 30% of Malelions' customers opted for exchanges via coupon codes instead of refunds. This remarkable retention of revenue even during peak seasons solidified the effectiveness of this strategy.

"Customers often purchase items on sale and later utilize their coupon code to buy something from the new collection at a later time."

Malelions' partnership with Returnless has been nothing short of transformative. Together, they have revolutionized the return process, enhanced customer satisfaction, and maximized revenue retention. As Malelions continues to soar to new heights, their collaboration with Returnless remains a cornerstone of their success story.